Part of the start up experience is building awareness of your products and services within your industry, and participating in events is one way to accomplish this objective. Conferences that are well attended by the right audience also provide a great opportunity to learn from others and to cultivate and extend business relationships.
Over the past several months, we've been making the rounds. In mid-April, our Founder and CEO Josh Herst provided a business and product update to a group of industry analysts at the Forrester Research Web 2.0 Briefing Day in Foster City. Josh was one of several CEOs invited to discuss Web 2.0 trends and technologies - an excellent opportunity given Forrester Research's long time leadership as an independent technology and market research company.
At the end of April, TripHub's VP Marketing John Pope presented at Microsoft's Mix07 in Las Vegas. John was invited to speak at this conference, billed as the "conference for Web designers, developers and decision-makers who make their living at the forefront of the consumer Web," to discuss how TripHub used the Microsoft Virtual Earth platform to create TripHub's Trip Maps. The Trip Map feature is one our latest service additions and is described in more detail in our tour.
Two weeks later, John presented at the Eye for Travel Sales and Marketing in Travel Conference in Miami. The topic was measuring the ROI of content strategy and it proved to be one of the more popular sessions at the conference. In advance of the conference, the Eye for Travel editorial team interviewed John on the subject of content. You can read that interview here.
In early June, John attended the ATME 2007 Travel and Marketing Conference at the posh Red Rock Resort in Las Vegas (we're beginning to wonder why John gets to take all these trips to sunny destinations!).
So what's next? Look for TripHub in mid-November at the PhoCusWright Conference 2007 in Orlando where Josh will join a select group of speakers on a roundtable discussion following a presentation by Steve Barnhart, President & CEO of Orbitz Worldwide. (Hmmm... Orlando in November. I wonder if John will get to go... ;-)
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